Case Study


Exagen is a specialty lab that offers advanced testing for lupus and other autoimmune diseases that are very difficult to diagnose. Unlike generic tests, Exagen uses advance biomarkers that provide unmatched diagnostic accuracy. Our task was to communicate to specialists and patients that Exagen takes the guesswork out and gives patients the answers they need.


We presented multiple ideas and the Exagen team chose one that shows how an AVISE blood test takes the guesswork out of diagnosis by using their two vials as a “strikethrough” in the statement “I don’t know what I have” — creating a powerful visual about the technology’s efficacy and showcasing how AVISE helps outsmart autoimmune disease.

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