Meet the Team
What gets you out of bed in the morning?
“In healthcare, we don’t sell shoes, we save lives. All our work is rooted in this altruistic mission and I never lose sight of that. It is what gives meaning and passion to my work.”
When it comes to healthcare experience, Svetla certainly has a healthy dose.
With a background of more than twenty years in the pharmaceutical, medical device and medical technology sectors, she has managed a breadth of medical brands and spearheaded numerous product launches.
Prior to founding Bloom Creative, Svetla led the marketing and client services teams at Lathian Health, an interactive medical marketing and medical education agency where she helped recruit clinicians to the digital campaigns of multiple healthcare brands.
Before that, she worked across Europe and the U.S. for Gilead Sciences and Applied Medical Devices, in both marketing and sales roles.
She began her career as a researcher in biochemistry and gene delivery for NeXstrar Pharmaceuticals.
Svetla holds an MBA from UCI’s Paul Merage School of Management. She also earned dual degrees in Biology and French Literature along with a minor in Chemistry from CSUF.
Even though she’s settled down in California, Svetla admits to having an international wanderlust. She has worked on three continents, lived in six countries, and is fluent in three languages. Talk about diversity/diversité/разнообразие.
What connects you most to your work and your clients?
“Having grown up in an entrepreneurial household, I feel personally connected to the success of our clients. I strive to bring that understanding back to our team and empower them to build amazing tools that most effectively solve our clients challenges.”
Greg helps us all see the human side of technology. Ever since he was a kid, Greg saw technology as a tool to empower individuals. It started way back in 5th grade when he built his first creative workstation so that his disabled sister could color like other kindergartners.
Greg spent 14 years as the Managing Partner for JLOOP, one of Southern California’s most innovative digital agencies. Prior to that he was a faculty member at the Art Institute of California in Orange County, where he taught advanced courses in multimedia and web design and helped shape the curriculum.
Greg earned his MBA in Information Technology at the Paul Merage School of Business Executive Program at the University of California at Irvine. He also holds a BA in Political Science from UCI.
When he’s not pursuing creative technology, Greg can be found playing his guitar in the office or gazing at a mountain range somewhere. He loves spending his summers visiting national parks with his family, including his wife, Miranda, and their two young daughters.
Why do you love what you do?
“Working with people and unraveling the layers to get to the simple story and seeing the moment it all comes together through a digital medium. It’s magical.”
Jen is a natural connector of people with a background in strategy, brand, digital, content and community. She is fascinated by the way people behave and endlessly curious about the connectivity of people through technology. With over 20 years experience in digital development she loves to listen and absorb a brand’s story, then she works on connecting all the dots to craft an engaging social media and inbound marketing strategy.
Jen was an original founder of JLOOP, one of Southern California most innovative digital agencies. Prior to that she was the Creative Director at Lathian Health – an interactive medical marketing and education firm where she led the digital campaigns for several major pharmaceutical brands, including NasacortAQ, Ambien and Celebrex.
“Figuring out the best way to solve communication challenges will never get old. Combining copy, visuals, motion, typography… all rooted in an understanding of what motivates our audience… the combinations are limitless and the opportunity to create new, lasting impressions is exciting every time.”
The right side of the Bloom brain, Matt is the team’s longtime Creative Director who has been building brands for nearly 20 years. With years of experience as a creative in the interactive space, Matt has a unique understanding of how branding, marketing and integrated campaigns work together to create that “aha moment” for clients and their customers.
Matt began his career at one of the foremost digital agencies in the Midwest, creating award-winning work for retail brands such as The Limited, Burton Snowboards and Reebok. A five-year stint in NYC found him expanding his portfolio with work for Starbucks, Polaris ATVs and Victoria’s Secret, before settling down in Southern California. Matt continues to apply the learnings from his retail brand experience in discovering consumer insights and developing creative strategy for clients in the healthcare industry.
When he’s not creating for clients, you might find him constructing lego masterpieces with his daughter, tinkering on an old VW camper or surfing the local beach breaks. Matt holds a BFA in Graphic Design from the Columbus College of Art and Design.
Why do you love what you do?
“Making brands meaningful to people is so much harder now than it was even ten years ago. Finding that human truth and translating it into a creative expression that doesn’t feel like advertising allows me to keep feeling challenged every day.”
While others only see research and data, Anne sees human truth and insights. A talent that has bolstered numerous brands during her 15-year tenure as a strategic planner.
Anne began her career in Dallas at The Richards Group in 1998. For nearly a decade, she developed insightful strategies that helped form some of today’s most beloved brands, including BVD, Home Depot, Fruit of the Loom, Go RVing, Motel 6, National Pork Board, and The United Way.
She was then recruited to Southern California to help lead strategic planning for Mazda, where she was responsible for several international model launches. After Mazda, she led strategic planning for several healthcare brands, including ARROW and VasoNova.
At Bloom, Anne spearheads all strategic development – from conducting focus groups to developing creative briefs.
She holds dual undergraduate degrees in advertising and psychology from the University of Nebraska. When she’s not busy defining a brand’s personality, she enjoys watching her daughters’ personalities flourish. And squeezing in a little yoga whenever she can.
Freelance Creative Director
What inspires you to overcome writer’s block?
“It’s a remarkable time to be in advertising. We have more choices for strategic creative than ever before. It’s not about blocks at all. Embrace, embrace, embrace – and the ideas just start flowing.”
Freelance Creative Director
Charlie is an award-winning Copywriter and Creative Director who gets excited about everything he works on – which happens to cover quite a lot.
In addition to medical and pharmaceutical accounts like Kaiser Permanente, Teleflex, and Cegedim Dendrite, Charlie is called upon to develop many major campaigns. He most recently helped launch new campaigns for Reebok and Panera Bread along with two different Porsche campaigns for the Panamera Hybrid and the Cayenne Turbo. His experience spans television, interactive, print, direct mail, trade, radio, and content development. Previous client experience includes Gatorade, Coors Light, Harley Davidson, Microsoft, Keystone Light, THQ Studios, Farmers Insurance, McDonald’s, Toyota, Edward Jones, Smoothie King, Killian’s, Chevrolet, REI, and the list goes on and on and on.
Charlie graduated with High Distinction from the University of Illinois at Urbana-Champaign where he earned dual degrees in English Literature and Creative Writing. Later, Charlie attended the Chicago Portfolio School and graduated from the esteemed Copywriting Program.
When he’s not working in advertising, Charlie loves traveling – whether it’s backpacking the tops of mountains or SCUBA diving the bottoms of oceans.
“For me, personal integrity is paramount. I strive to do my best in everything I do both professionally and in my every-day life. At the end of the day, I need to look myself in the mirror and feel good about the value I’ve brought to the world.”
After more than a decade working with healthcare, automotive, and consumer product clients, Rebecca knows it often takes a village to ensure brand success.
With experience in account and project management, client services and account strategy, she brings a diverse and well-rounded essence to the Bloom Team. Rebecca began her career at Doner Advertising managing multi-million-dollar projects for Mazda and Secure Horizons. Her client experience also includes the Automobile Club of Southern California, UnitedHealthcare, AARP Medicare Supplement Insurance, and WD-40 Company.
At Bloom, Rebecca is a primary point of contact for clients and internal teams, overseeing the planning of a multitude of deliverables from inception to launch. She thrives on ensuring client expectations are not only met, but exceeded. Her passion for keeping channels of communication open is a key driver in her success.
A graduate of California State University, Fullerton, Rebecca holds a BA in Communications Studies, Advertising with a Minor in Music. In her free time she enjoys volunteering within the community, kicking it up a notch with DDP Yoga, and spending quality time with her family.
“The best medical illustrations are a mix of scientific accuracy and empathy. Putting myself in the viewer’s place and seeing the subject from their point of view is crucial to what I do.”
Over 20 years ago, with an enthusiasm for figure drawing and medical dramas, as well as a sense of adventure, Karina crossed the country to attend Rochester Institute of Technology to earn her BFA in Medical Illustration with a minor in Literature. She’s been combining art, science, and storytelling ever since.
Karina loves solving complex visual problems and exploring medical content to extract essential messages for different audiences. She excels at detail-oriented tasks and has extensive experience with book and web illustration, design, and animation.
Her clients have included plastic and bariatric surgeons, science magazines, authors, hospitals, chemical companies, medical device manufacturers, and pharmaceutical companies. Before moving back to her hometown of Los Angeles and blazing her own trail, she worked for healthcare education companies in New York and Chicago.
Karina wears many hats, and in addition to her illustration work, she helps manage a 50-year-old family-owned apartment building in Los Angeles. In her spare time, she practices yoga and ballroom dancing, is learning to speak Korean, and wishes she could find even more time for hiking and traveling around this beautiful planet.
What’s your go-to social media outlet?
“Coming from such a large family, my personal go-to social media outlet is Facebook. Aside from staying connected, Facebook is always full of surprises. You never know who is going to post something, especially when not everyone understands how it works (or that more than family can see their posts). That’s all part of the joy of having a big family…never a dull moment, even on social media!”
Jennifer brings a fresh perspective and a “rollup your sleeves and get the job done” attitude. Jennifer is the team’s organizational guru. Happily going wherever she is needed, she excels in keeping the team organized and on track. Whether it’s making to-do lists, sending email reminders, sorting out the database or picking up lunch…Jennifer is always there (with a smile) to lend a helping hand.
In addition to keeping Bloom organized, Jennifer is savvy on all things social media. Facebook, Twitter, LinkedIn, Pinterest…you name it, she can do it. For Jennifer, who has a Communications-Public Relations degree, it’s all about embracing innovative media outlets to find a connection with audiences that weren’t always easily accessible.
Her latest career adventure has had her focused on the world of blogging. Outside of Bloom Jennifer is involved with a non-profit educational foundation blog, so she is writing more blog posts than ever before…and loving it! Finding her own voice in the process of finding the voice for her clients and their audiences has been a rewarding experience.
When she isn’t working, Jennifer enjoys cooking, traveling, trying new foods, spending time with loved ones, and anything/everything sports related.
“Design is like surfing… every wave is unique and changing by the second, and you only get a short window of opportunity to create a memorable experience. Every wipeout builds endurance and is a lesson for the future, and each ride leaves you hungry for the next.”
Tom is a swiss army knife of all things visual. His strengths lie in his flexibility to apply compelling design principles across all mediums including: UX/UI for mobile and web, branding, printed materials, photography, animation, and powerpoint. His diverse experience allows him to engage with every facet of building a brand from concept to execution. His light hearted “go with the flow” attitude allows for clear minded problem solving and quick effective solutions.
After gaining a Bachelors of Fine Art in graphic design at California State University Fullerton, Tom launched his career with our friends at JLOOP, a Long Beach based creative agency. He hit the ground running with big names like Subaru, Nevada Energy, and Yogurtland. After two and a half years, he took a year off to pursue personal projects and travel the world. Since returning, he has continued to hone and diversify his skills as an independent contractor in Orange County.
Creativity and adventure are two words he lives by. Each avenue feeds into the other giving life and energy. If he isn’t hammering away at his computer you might find him, surfing the local beaches, writing music, exploring a new country with his wife, or indulging in his podcast addiction.
You could say that Tara has a sharp eye for identifying a company’s strengths and potential. After all, she spent more than a decade helping to grow Transitions Optical, a leading adaptive lenses manufacturer.
During her tenure as a senior account executive and sales leader, Tara honed her skills at developing hard-working marketing strategies, often navigating the complexities of ever-changing health insurance laws.
And not only did clients value her talents, Transitions Optical recognized Tara with no less than five internal awards, rewarding her for everything from sales and strategy leadership to serving as a mentor for her fellow employees. Something you certainly don’t see every day.
Tara holds a bachelor’s degree in marketing from the prestigious Assumption College in Worcester, MA. And when she’s not busy with developing new business for Bloom, Tara enjoys spending time with her husband and two boys. A few guys she can never see enough of.
“I am passionate about strategic communications. If your message isn’t productive⎯i.e., persuading someone to learn, to believe or to do something different⎯you might as well not say anything at all.”
With years of experience in the healthcare space, Amy understands the wide range of audiences with which today’s healthcare organizations need to communicate—the FDA, trial participants, consumers, patients, caregivers, physicians and even investors. She also knows that each audience requires a different communication strategy and, more often than not, a different tone and WIIFM (“What’s In It For Me”).
Before joining Bloom Creative, Amy was a communications consultant for more than 15 years under the moniker Amy The Writer. Her work ranged from single projects to comprehensive marketing/educational campaigns for companies involved in medical device, pharmaceuticals, diagnostics, medical services and managed care. Her client experience includes Allergan, Beckman Coulter, Biosense Webster, DaVita Dialysis, Dignity Health, Cardiogenesis, Johnson & Johnson, Medtronic Diabetes and Promedica International.
Amy earned her Master’s degree in Advertising and Public Relations from Michigan State University (though she’s a Wolverine at heart, having spent her undergraduate years at the University of Michigan). Before moving to California, she worked for the Society of Manufacturing Engineers developing, marketing and administrating educational events.
When she isn’t spending her time helping companies communicate more productively, Amy enjoys hiking, traveling and all things related to college football.
Our clients aren’t the only ones who appreciate work that engages both head and heart. Here are a few accolades our work has received.