Perimeter Medical is an innovative breast cancer imaging company with a groundbreaking Optical Coherence Tomography platform. This technology offers an unprecedented level of real-time margin visualization. Our task was to convince cancer specialists to upgrade to Perimeter.
To generate awareness about this technology’s superiority, we launched the campaign “Imaging like you’ve never seen before.” The creative illustrated how Perimeter empowered specialists to see the “full picture” of their patient’s health – providing 10X the margin clarity of ultrasound. Thus, helping to reduce the need for a follow-up surgery.