With a history of over 35 years, the ARROW brand was well known to vascular access specialists. However, following its acquisition in 2007 by Teleflex, the brand had lost ground to a chief competitor. We were tasked with rebranding ARROW and restoring its image and position of leadership.
After extensive research, we unearthed a simple insight: ARROW never settles – just like the clinicians who use its products. We brought this to life by creating a branding campaign that celebrates real-life clinicians known for going well beyond the call. Print ads and films showcased their remarkable achievements while reminding our brand audience that ARROW embodies the same spirit to never settle.
Your team showed remarkable creativity in crafting a truly exceptional brand campaign for ARROW. The new ads are stunning and electrifying and give an emotional voice to the spirit of our brand.