In the healthcare world, every day brings new technological marvels. Some of the latest innovations include an artificial pancreas, Apple’s top-secret research on noninvasive diabetes monitoring, and a wearable device that stimulates a specific part of the brain to help people lose weight.
It feels like a sci-fi novel has become our reality. These technologies bring with them the potential to revolutionize the health of millions.
But with those incredible opportunities comes a challenge. It’s up to marketers not to just understand these complex technologies, but to translate them into terms others can easily appreciate. If patients or healthcare professionals can’t grasp the tangible benefits, it’s tough to convince them to embrace the technology.
This goes whether you’re trying to connect with healthcare professionals using the technology in their day-to-day work, or the public who will use the technology (like wearables) themselves.
Let’s talk about how to do it now!
Healthcare marketing is full of excitement these days. With so many digital tools and platforms available–and new ones popping up every day–there are more ways than ever to communicate with your target audience.
As always, the challenge is to get the right message to the right people, at the right time. But the sheer number of options out there have made this more complex.
This trend will only continue as we grow more comfortable with digital interactions. By 2020, we’ll manage a whopping 85 percent of our relationships without talking to a single human!
People expect convenience, responsiveness, and, most importantly, choice. They want to communicate with businesses however and whenever they wish.
The solution, then, is to meet those expectations by opening multiple communication channels.
More people than ever are researching health issues–and making buying decisions based on that research–online. This goes for typical hospital patients, to medical professionals and sophisticated corporate clients.
Savvy healthcare marketers have recognized the need to adapt their approach. But, as more of them go digital in response to customer demands, many overlook a key element: landing pages.
What are landing pages? Why do they matter? And most importantly, how can you make them work for you?
Keep reading to find out!
Millennials have a reputation for being tech-savvy, fickle customers, and rugged individualists. Because they represent a large portion of the total population and purchasing power, they’re a key demographic for many healthcare companies.
When it comes to marketing, millennials demand more. Strategies that are effective with older generations hold little appeal to them. Savvy marketers will hone in on what makes millennials unique–and adapt their approach accordingly.
Let’s talk about how.
You’ve heard about the power of content marketing hundreds of times.
As people take their search for health information online, quality content is an invaluable tool to educate, serve, and engage them better than your competitors. Done well, content marketing adds to your credibility as someone to trust.
There’s only so much time and financial resources to invest. We must make the most of every piece of content we create. Using an approach that not only finds a wide audience, but captures it.
Let’s talk about how to maximize your contents impact.
Communities are all around us.
They go far beyond traditional groups like friends, family, companies, and social clubs. Today, the internet has empowered us to find like-minded people no matter how obscure our interests.
The same goes for the very people you’re marketing to in healthcare. Patients and physicians, administrators and insurers are organizing themselves into communities where they can share, engage, and interact.
If you can create one of these communities with your marketing, you can attract the right people and earn their trust. It might take a change in strategy. But keep reading to find out why it’s worth it–and what you can do to get started today.