The South by Southwest (SXSW) festival – where the tech, music, and film worlds collide – just celebrated its 30th anniversary this year. It’s the perfect place for marketers to network and “beta test” new strategies… foreshadowing how brand and consumer interactions will change.
Every four years the world joins together on the “pitch” for the World Cup. Countries big and small come together to cheer with and against each other. For us, being the marketers that we are, we gather around the TV and focus on the ads. Along with the good games, the ads have been a treat this year.