The South by Southwest (SXSW) festival – where the tech, music, and film worlds collide – just celebrated its 30th anniversary this year. It’s the perfect place for marketers to network and “beta test” new strategies… foreshadowing how brand and consumer interactions will change.
Research. Capitalism. Regulation. Commercialization.
These were the four pillars of innovation covered in the second annual Orange County Ophthalmology Technology Summit (OCOTS) sponsored by OCTANe.
One of the highlights of the day was a candid interview between Allergan founder, Gavin Herbert and Allergan alumnus, Jim Mazzo. Herbert shared with great insight and humor his incredible story of starting Allergan in the early 1950’s. He talked about the challenges he faced and the different economic and regulatory environment of those days. His key lesson for success? Hire people who are smarter than you. No surprises there! His other insights included: focusing on top tier opportunities and always, always keep talking to your customers. They are your best compass barometer when choosing which fork in the road to take. It was great to hear Gavin’s story first-hand and incredibly humbling to hear such a legend talk about his beginnings.