Content, Customer Experiences, Digital Marketing, Integrated Media, Marketers, Social Media, Technology
In just over 60 years, Edwards Lifesciences has become a household name in the medical device industry. What started as one engineer’s vision – to help people with heart disease – has grown into a thriving company with thousands of employees across the globe.
How did they do it?
And more importantly: how do they keep doing it, despite all the rapid changes in healthcare today?
Content, Customer Experiences, Digital Marketing, Integrated Media, Marketers, Social Media, Technology
Doctors and nurses are busy people. Even before COVID-19, back when you could chase them down the hall or catch them in an elevator, it was hard to get their attention. Now that we’re all virtual the challenge is even bigger. But you can’t let that stop you. It’s time to get creative.
It’s never been harder to work in a hospital. So many processes and systems were reinvented in days or weeks. And many hospitals are facing major staffing shortages. Doctors and nurses are exhausted.
Content, Customer Experiences, Integrated Media, Social Media, Technology
The internet has enabled us to find like-minded people, no matter how obscure our interests. The same goes for the very people you’re marketing to in healthcare.
Patients and physicians, administrators, and insurers organize themselves into communities where they can share, engage, and interact. If you can create one of these communities with your marketing, you can attract the right people and earn their trust. It might take a change in strategy.
Here’s why it’s worth it–and what you can do to get started today.
Digital Marketing, Integrated Media, Technology, Uncategorized
You already have great content in the form of approved product brochures, sales aids or presentation slides that are ready to be shared. Now is the time to take this content and render it for online consumption. We don’t mean a PDF of your brochure – nobody will read that. Instead, tell a visual story by making the content engaging and easy to digest.
In this new reality of limited personal contact, social media is our best friend. It keeps us connected and informed. And it’s where your customer’s eyeballs are looking. Help your brand and message stay relevant by being a part of the conversation. The key is to share content that is short, interesting and relevant in the value it brings. Consider the following:
Once the initial shock of the pandemic settles, leaders will be looking for ways to keep their teams engaged. This will be true for non-essential clinical personnel as well as industry representatives. What better way to keep your team sharp and motivated than to offer engaging ways to improve their skills or earn CME credits.
These are disruptive times, but great challenges have the power to bring us together. We are here to help. Contact us for more new and innovative approaches on brand growth in the age of a pandemic.
Mobile devices give us the power to text friends, check the stock market, and schedule a ride across town – sometimes all at once!
This technology has revolutionized the way we communicate and engage with the world, and the same goes for healthcare marketing and communications. Marketers who embrace this fact put themselves in the best position to develop meaningful relationships with their audiences – whether they’re healthcare professionals, everyday people, or a combination of the two.
The healthcare marketing world is full of bright and shiny objects. Whether it’s the latest and greatest tool, media platform, or way to engage an audience, each day brings us more possibilities than ever before.
2019 makes for an exciting time to be a healthcare marketer. But it’s not without its challenges. Because our energies and budgets are limited, we simply can’t chase every bright and shiny object that comes along. If we try, we’ll spread ourselves and our budgets too thin, and struggle to get positive results. Not to mention pouring precious resources into tools and tactics that may turn out to be counterproductive.
So two questions arise:
How can we adapt to the ever-changing healthcare marketing world in a way that’s effective and sustainable?
How can we separate healthcare marketing strategies that win (and will keep winning) from those that will become obsolete in a matter of months?
Let’s talk about some key healthcare marketing trends for 2019 that are here to stay. We’ll break them down one by one and make a case for why they deserve consideration in your long-term strategy.