Blog Category: Uncategorized

Step 1 – Bring all of your important content to life

You already have great content in the form of approved product brochures, sales aids or presentation slides that are ready to be shared. Now is the time to take this content and render it for online consumption. We don’t mean a PDF of your brochure – nobody will read that. Instead, tell a visual story by making the content engaging and easy to digest.

• Add animation to your graphs and charts
• Add thought-provoking visual elements
• Reduce copy and long paragraphs
• Break it down in easy-to-digest sections

Step 2 – Leverage social media channels

In this new reality of limited personal contact, social media is our best friend. It keeps us connected and informed. And it’s where your customer’s eyeballs are looking. Help your brand and message stay relevant by being a part of the conversation. The key is to share content that is short, interesting and relevant in the value it brings. Consider the following:

• Monitor the news for appropriate post frequency & timing
• Select the best mix of SM channels for your audience
• Segment your message based on the audience interest
• Employ short video stories and animated vignettes
• Coordinate with your staff & partners to repost and share

Step 3 – Fast-track your training & education 

Once the initial shock of the pandemic settles, leaders will be looking for ways to keep their teams engaged. This will be true for non-essential clinical personnel as well as industry representatives. What better way to keep your team sharp and motivated than to offer engaging ways to improve their skills or earn CME credits.

• Repurpose training content for webinar settings
• Use digital tools for virtual in-servicing
• Record all sessions to extend interaction longevity
• Build an e-learning library

Keep Calm and Grow

These are disruptive times, but great challenges have the power to bring us together. We are here to help. Contact us for more new and innovative approaches on brand growth in the age of a pandemic.

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You’ve heard about the power of content marketing hundreds of times.

As people take their search for health information online, quality content is an invaluable tool to educate, serve, and engage them better than your competitors. Done well, content marketing adds to your credibility as someone to trust.

The challenge?

There’s only so much time and financial resources to invest. We must make the most of every piece of content we create. Using an approach that not only finds a wide audience, but captures it.

Let’s talk about how to maximize your contents impact.

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