It’s likely that at some point over the last few years you’ve interacted with telehealth services. It could have been a virtual visit with your doctor, received an answer to a question through a patient portal or even had digital monitoring. Telehealth adoption became widespread during the pandemic and will continue to be used moving forward.
Why? Because it offers many benefits!
Telehealth/telemedicine includes a variety of services ranging from phone or video appointments, digital case management, implementation of apps or other connected services. While telemedicine had been on the rise, it skyrocketed about a month after several states initiated stay-at-home measures, growing by over 4,000 percent in April of 2020. Usage kept growing with 80 percent of physicians utilizing virtual visits and 30 percent using remote monitoring devices in 2022.
You already have great content in the form of approved product brochures, sales aids or presentation slides that are ready to be shared. Now is the time to take this content and render it for online consumption. We don’t mean a PDF of your brochure – nobody will read that. Instead, tell a visual story by making the content engaging and easy to digest.
In this new reality of limited personal contact, social media is our best friend. It keeps us connected and informed. And it’s where your customer’s eyeballs are looking. Help your brand and message stay relevant by being a part of the conversation. The key is to share content that is short, interesting and relevant in the value it brings. Consider the following:
Once the initial shock of the pandemic settles, leaders will be looking for ways to keep their teams engaged. This will be true for non-essential clinical personnel as well as industry representatives. What better way to keep your team sharp and motivated than to offer engaging ways to improve their skills or earn CME credits.
These are disruptive times, but great challenges have the power to bring us together. We are here to help. Contact us for more new and innovative approaches on brand growth in the age of a pandemic.
You’ve heard about the power of content marketing hundreds of times.
As people take their search for health information online, quality content is an invaluable tool to educate, serve, and engage them better than your competitors. Done well, content marketing adds to your credibility as someone to trust.
There’s only so much time and financial resources to invest. We must make the most of every piece of content we create. Using an approach that not only finds a wide audience, but captures it.
Let’s talk about how to maximize your contents impact.