“Your number one customers are your people. Look after your employees first and your customers will follow.”
So says Ian Hutchinson, author of “People Glue” and we could not agree with him more. Your employees are the embodiment of your brand and they can be a powerful driver for its growth. Take JetBlue for example – how can an airline with only 3% market share and a marketing budget that is merely 1/15 that of Southwest, come year after year as top of mind for so many travelers? The secret is in its people.